Final Song Pitch

This is the final pitch for our music video song. Our final choice was Zella Day. We changed the song from our first pitch of songs due to the change of groups and researching further into the genre of songs we found this would be the best for our group. The genre of this song is Pop but we feel as a group it will be a good idea to put a twist on this turning it into Indie Pop. We think this would work more due the feedback we had on the song and how the artist sounds. We find that her voice has a unique touch to it making it sound less pop than other artists. We chose this song mainly due to the catchy beat, the artists vocals and the lyrics of the song. The lyrics are about 'The East Of Eden' and we feel as thought we could really play with the lyrics of the song and the genre, creating individuality compared to the other artists within the genre. 

The audience reaction to our song was really insightful as it showed us who the target audience would be. For example when we got the audiences to listen to the song the girls reacted more than the boys did. This shows us without even asking a question that our target audience would be girls in their late teens. All the girls were really positive with the beat of the song which is something that we should incorporate with our editing as this seems to be a big impacted to our audience. From asking the question who is the song aimed at? They all agreed on the same age group of people which is late teens, which makes our target audience definite, this will lead to us when creating aspects of our video or digipak then we defiantly know who to aim it at.  However the genre of the song was a little bit more difficult, as it wasn't totally obvious to everyone as they came up with different ideas of what it was. Pop did come up which was what the genre actually was, but the audience wasn't too sure which means when we plan for our video we need to consider ways in which we can make the genre of the song more obvious as the song doesn't automatically show what the song is. From asking the question "What would you expect to see in the music video?" this was helpful as we could see what the audiences could imagine when listening to the song. We were given examples that we did think would be a good idea, for example one said about having dry paint, we really liked having this idea as we thought of ways in which we could link it to different narratives that we have already thought about. Imagining the artist was helpful as well because, they all came up with the same idea of what she should look like. For example they saw her with dark long hair, very mellow and wearing clothes that not everyone would wear. This is something that we need to keep coming back to as this was mostly our target audience, which means that any of our ideas need to be kept linking back to them, for us to be able to create a video that will attract the target audience so that the artist can sell their music successfully.