Luna Lux: Draft 7

This is what our music video looks like so far, from draft 6 we have added the overlay shots in the second part where there is the reverse; we added this to help split up that section to make it more interesting for the viewer.

We have shown this to our teacher and they think that the time lapse shot doesn't quite fit in with the rest of the video as it is in a completely different location to the rest of the music video, this means that we may have to go back and brainstorm to think up with different ideas of what we could do to replace that shot.

Title no.2

This is the second idea that we had for our music video. We thought that this title would flow better with the music video than the projector one, as it goes straight into the music video while the other one has to change shot which takes longer. We went wound and showed the two different opening titles to our target audience and they preferred the projector as it brings the vintage side of our artist out. 

Title no.2

Title no.2

Luna Lux: Draft 5 with title

Title Ideas and Progression

This was the first title that we thought about creating. We first wanted something that would fit in with the video and the artist’s star image that is when we came up with the idea of having an old projector that is all grainy to give it an old fashion look. This would fit in with the artist star image because, it’s very individual and vintage which is what she is all about. We create this on Adobe After effects. 

This is the second’s part where we added in the rounded square to make it look like a projector. Also we added the grain and scratches to make it look old. I searched to find out how to create this effect and surprisingly it was quite easy. Adding the spinning screen on to this title was quite hard as I didn’t quite understand how to do, so I had to experiment a little to work out myself what I needed to do to get it to do this effect. From using Offset I was able to create this effect.

This is what the title looks like when it was finished, we sped up the title spinning round to make it look more believable. However from adding this to our music video, it didn’t quite flow very well as it was a completely different which meant that it was quite jittery. Also I thought that it looked like more of a film production logo than a music video title. This means that we need to create a title which it slightly more subtle and will flow better with the music video, for it to be more effective.

Luna Lux: Draft 5

From draft 4 we added all the new footage that we got from the underwater day. Some of the shots that we did underwater we felt that maybe it was too reviling so we overlaid some shots to make them better.  From these shots it helped to make the longer shots shorter. As we are now happy with what we have so far we can start getting a lot of feedback from our target audience and create a focus group to make sure we get the most out of what we can get out of the. The only problem we have with asking peers from our school to give us feedback for our music video is that they would be too nice as they know us. This means we need to figure out a way that we can get our audiences real opinion about our music video so it can help us move forward. 

Draft of the Website

We wanted our website to be as interactive as possible , so for this we wanted to create many pages for fans to view. There are some screen shots of our website so far.

Explaining our website so far...

The welcome page will first appear when the audience access the site. We wanted one as it will help market the music video that we will be releasing. Right now it is very plain as it is only a draft, so to improve this page we will want to maybe have a boarder which will fit with her star image to make the page look a little more interesting. 

The next page is the home page of the site the background is a colour kaleidoscope, we thought that this will help to add to her star image of being quite quirky and different. There are links to her social networking sites, such as Facebook, Instagram, Twitter and Tumblr, these are all linked so when you click on the button the site will open up. This will help to make the page more interactive and help her fans to keep in touch with her. 

The information page Luna Lux has left a note to the fans about her and the release of her new album. This is a conventional page to have on a website as it gives the audience a way to get to know the artist. Also the “Luna Lux xoxo” has a transition on that makes it look like she is writing it on, which makes it feel more personal to the fans and like she actually wrote on it.

The music page where the audience can listen to her music, as it has all the songs on from her album. The East of Eden song actually plays, but as the other songs are not real they do not have any sound to them. We also made a place where there fans can leave their comments below of what they thought of the album. 

Next is the social networking site where it has all the feeds coming from her Facebook, Instagram and Twitter. This is an easier way for the audience to see what she is posting and what she is up to, but also helps to make the website more interactive. 

The gallery is where all the pictures from shooting the video are and of the artist, this gives the audience something to view. When the mouse hovers over, the pictures slide zooming into the chosen picture to see the entire picture. This helps the site to become more interactive and makes it more interesting.

The merchandise site is where fans can buy the clothing. When they hover over the picture they can see how much it will cost and if they click on it they can chose the size they want with which design. As the size gets bigger the more expensive it is. 

The inspiration page is to make the website different from others. This is where she will put her inspirations, for example, the book also named East of Eden and there will be links to listen to her favourite music. This is hopefully making the website really interactive. 

Website Draft

Merchandise

These pictures are of our first batch of merchandise. We created them in different ways, using photoshop. We started with the most common items such as: t-shirts, pillows and wristbands. We found that these are important to have due to our target audience and also as these are vital items. Having these items will be worthwhile for our artist. We then went on to create other things which make our artist more unique. We have started to bring out our star image through all of these items.
From feedback, we found that we need to make a stronger logo which is simple but effective. We also need to create a clear indication between mens tops & womens tops.

Dates for Tour T-Shirts

These are the different Tour Dates styles that we could have on the back of our tops or any other merchandise that we chose to have on our website. We tried the list out in different colours to see what would look the best and suit the genre of the artist.  We went round asking our target audience what they thought would be to have on the back of the top. The most popular choice was black, as this was the most traditional colour to have as a colour. This would help to make our top look more professional, and more attractive to buy for our consumers.

We choose these venues as they are mainly for upcoming artists that are trying to get their name out to potential listeners. Also they are quite small which means that she will be able to invite most of her fans to these gigs. Also they will be cheaper to hire than bigger venues such as Brixton Academy.This suits our artists image as she doesn't want to be seen as a conventional singer that does the same as everyone else, so from her performing in these independent venues it will highlight that part of her image. 

Fonts for East Of Eden

These are the different fonts that we thought about having for the single of East of Eden.  We picked these six different fonts to choose from as they were very different from the everyday look. Now we need to go and ask are target audience which they prefer and why to see which one we should use.

Fonts for 'Fools Paradise'

These are a handful of the fonts that we found could be used for our album title. We picked them so that they fitted our target audience and even our star image. We wanted the fonts to be unique and rememberable. We liked these four fonts as they were different from the everyday font that you see on albums, this would help her to stand out more as an artist. From these four we need to pick the best one that fits in with her genre. When asking our target audience, the most popular font was number 3.  We found this was because it is very different and fits with genre of our album. This font can be used on our digipak, website and merchandise. 

Behind the Scenes with Luna lux: Day 3

This behind the scenes just shows how we got some of the underwater shots for the music video. This was a very challenging shooting day as it required physical strength as well, to be able to stay under water for a long time and to track the artist while she is swimming. The girl that plays Luna was an average swimmer which meant that we did have to take frequent breaks so she could get her breath back. Also there was one shot that we wanted to do where she is laying on top of the water lip syncing, but she couldn't lay on top of the water as she found it very hard, this meant that we had to think of a different idea of where she could do it. Overall I do think that it was a very successful shooting day because, we managed to do everything that we planned to do with extra shots so if the ideas that we planned to do didn't look good then we had extra shots that we could use as well.