Note To Moderator

Thank you for taking the time to look at my blog, hope you enjoy our music video.

A2 music video: Luna Lux East of Eden

This is our final video all finished, hope you enjoy.

Question 4: How did you use media technologies in the construction and research, planning and evaluation stages?

Evaluation 3: What have you learned from your audience feedback?

Question 2: How effective is the combination of your main product and ancillary texts?

Question 1: In what ways does your media product use, develop or challenge forms and conventions of real media products?

Final Webiste

http://lunaluxmusic.wix.com/eastofeden

This is the link to our online website for Luna Lux.

Final Website Screenshots

Equipment we used

Luna Lux- East of Eden and Laura Mulvey's Male Gaze Theory

From the first watching of the video, it does look like that our music video supports this theory, because she is wearing a long see through dress which shows her figure. Also the swimming pool shots are very revealing which could be seen as are artist trying to get male attention.  However, we have tried in these situations to make them less revealing as possible, because from the dress we made sure that she wore white leggings and a white vest top underneath so you could see less of her. Without the vest top the dress would have ended further down her back which would defiantly be applied to the theory. To make the shots in the water less revealing we overlaid them with other shots so you could see less of her body. 

Throughout making the video we avoided trying to make our artist seem like she wants male attention from wearing less clothes. We wanted to make the artist look like she is trying to make women confident with whom they are. We did this by making our artist stand out from the crowd showing that she is not afraid to be different and conform like everybody else, this will hopefully give women the confidence to be themselves and be different because, nobody should be the same. This is something that we would like to achieve when women reflect on themselves

Final Digipak

The Disk:

On the CD disk we have a clock face; we have used this as it links to the tea party scene throughout the video. This makes the digipak have more than just images of Luna Lux, we wanted to use more concept shots to give the digipak more depth than just being about the artist. 

 The Back Cover:

 This is the back cover of our digipak with the track list on it. The two side panels that are on either side of the picture is the spine of the album, so when you fold it will fit into the side part of the casing. This is for the audience to see who the artist is and the name of the album from the side. From our research this is normal for digipaks to have, and we thought that it would be appropriate to have on the album as the consumer will prefer it. This photo was taken on our second day of filming were we had the theme of the tea party, which means that we thought that it would be a good idea to have it on our album as we knew that the theme of the album would be a tea party. Also it was plain which meant that it would be good to have the track list on it, as there will not be too much to look at. We added a bar code and recording companies at the bottom to make it look more professional, and also to show where her management was. The font of the songs is “Park Avenue” We thought that this would be a good font to have as; it is like old fashion handwriting, which links in with her star image of being vintage. Also the font is easy to read which would benefit the audience as they are reading the songs. We placed the songs in threes as we thought that this wasn’t the conventional thing to do, which will help to make her look different from the other albums that she is competing with. To manipulate this photo we added a vintage effect called “Nostalgic” this help the picture to look old which links in with her star image

Bottom Left:

We took this picture on our second day of filming, after we used the powder paint in the shot in the end of the video. We really liked this picture because, we thought that it looked really cool how the flowers were covered with the paint. Also they really establish her star image of being really flowery, but have a quirky fun side which we thought the powder paint showed. We manipulated the picture was in Adobe Photoshop, where we increased the sharpness of the picture, then enhanced the contrast and exposure, after then minuses the tint to make the picture looked washed out, then added the vintage filter over the top to create this picture.

This images stayed plain for a while but we thought that it looked  a bit boring and missing something, this was when we then added the lyrics from the song “East of Eden” as we thought that this is most memorable quote from her song, we thought that it will help to stay in peoples head more. We wanted the lyrics to come from that song as it is her first single which is very important. This would be the first thing people will hear from her and form their opinions on also how they will perceive her throughout her career. 

This image was taken on a separate day to filming; we went out on this day to take pictures specifically for this side of the digipak. We edited this photo using This picture was created when using Fireworks, where we had two photos and overlapped them, then erased the top layer to show the bottom layer. This makes it look like Luna Lux is in the tea cup. We thought that this would be a good picture to have behind the CD as when the audience take out the CD then they we will see this picture which is quite unusual and different which represents her star image.  Other ways we have manipulated this picture was by adding a vintage filter over the top using fotor.com.

This is the front cover, we took this photo from our first day filming in London. We manipulated this image to give it the kaleidoscope effect. This was the image ,as a group, we thought was the favorite and knew instantly that we wanted this to be our front cover. We have added her logo, which is consistent with the website, the album title in black which is easy and clear to see, we originally wanted the title in white but when we tried this you couldn't see it very clearly.

We took these pictures on a separate day where we planned to take some digipak photos. We knew that we wanted this effect on our picture to make them more interesting because, before they were just pictures of the horses. This effect helps the digipak to fit in with her star image as this effect is very individual and different, like her.  We wanted the same effect to be applied to both of the horse, as they come together, because they represent the clash of society and her imagination. This effect was made directly taking the picture through a glass piece that was bumpy that created this effect. We also added a vintage effect over the photos as we thought that it wouldn't look consistent if we didn't use them l think it added a mystical/fairytale effect to the photos, which fits with the theme of our video. Before we manipulated the photos they looked too shape a very basic and the effects just added something extra to them and made them look more professional.

Digipak Inspiration // Laura Williams

As a group, we started to plan the digipak and map out the basis for our album 'Fools Paradise'. When doing research on different photo shopping techniques. We came across an artist called Laura Williams. Lily contributed this to the group and we all came up with ideas from her inspiration. For example, Kayleigh came up with the idea of having a teapot as her head. We feel that using these skills in our digipak will fit with the theme running through out artists song and music video. We also came up with the idea of using the mirror for one of our images, we thought that this was a very unique image but also fiited in with our genre. Here are some examples of her work:

Luna Lux Music Video Progression

We have created this playlist inorder to show how out music video has progressed throughout our coursework. This shows how our skills have developed from AS to A2, allowing us to create a music video of higher quality.

Development of Digipak Images

Digipak Images Shoot

Social Media Accounts

We have created some social media accounts for our artist, Luna Lux, from researching different artists that have recently become famous they have used social media to their advantage to promote themselves and their music more not only in England but globally. For example Justin Bieber and Cody Simpson started posting videos on YouTube of themselves singing who are now famous and established artists. Other artists like One Direction have made it big over in America by social media, other artists would retweet links or videos that they have produced and an American audience would see that. Another band, 5 Seconds of Summer used this method to get noticed in the music industry, they also supported One Direction on tour which boosted their career. One Directions big following saw the new band they were on tour with and therefore 5 Seconds of Summer has gained a big chunk of One Directions fan base though social media. This would be a really good way to get our artists name out to more people across Britain to start with, then this will hopefully lead to her selling more records. We talked to our target audience with what social media that they use the most.

The most used sites were' Facebook, Twitter, Instagram and Tumblr. From using this information and creating pages for her on these site, it will give her more of a chance for people to see her. So this is a way that she can show her star image to the audience, because she doesn’t want to give herself a bad name when she is just starting out, or consumers will not like her. This means that she needs to do everything she can to ensure that she is liked by her audience. Her pages on all of these sites focus on promoting her music to her target audience, which are teenage girls. This will make her seem more appealing to them and will want to listen to her music. The problem with having these sites is that she can be open for hate comments. This is where people will leave spiteful comments about her music if they do not like it. This could leave a bad effect to other potential listeners as they will see these comments and will not listen to her music, even if they might like it. 

Intsagram:

Twitter:

Tumblr: